The UAE is the most advanced e-commerce market in the MENA region.
The country’s e-commerce market totals $18.5 billion in 2019 according to e-commerce platform Jollychic. Fitch Solutions is projected that e-commerce sales in the UAE are estimated to reach $27.1 billion in 2022.
In the wider Middle East, North Africa and South Asia (MENASA) region, the UAE represents the biggest annual spend per online shopper. According to the Gulf News, shoppers in the Emirates spend between $3.5 – $4 billion a year shopping online, and around a third of that (up to $1.5 billion) is spent via sites outside the Emirates.