The UAE is the most advanced e-commerce market in the MENA region. The country’s e-commerce market totals $18.5 billion in 2019 according to e-commerce platform Jollychic. Fitch Solutions is projected that e-commerce sales in the UAE are estimated to reach $27.1 billion in 2022. In the wider Middle East, North Africa and South Asia (MENASA) region, the UAE represents the biggest annual spend per online shopper. According to …